Analytics and Business Intelligence (BI) platforms are software tools that help organizations collect, process, analyze and visualize data to inform decision making and drive business growth. These platforms allow organizations to gather data from various sources, such as sales, marketing, customer service and operational systems, and turn it into actionable insights. BI platforms provide features such as dashboards, data visualization, reporting, data discovery and ad-hoc analysis to help users understand their data and make data-driven decisions. They also offer predictive analytics and machine learning capabilities to identify trends and predict future outcomes. Analytics and BI platforms help organizations improve their decision-making processes, increase operational efficiency and identify new growth opportunities.
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