Ad Tech

Ad Tech refers to technology related to digital advertising. It encompasses a range of tools, platforms and solutions used by advertisers, publishers and marketing professionals to manage, measure and optimize their digital advertising campaigns. Ad Tech includes ad servers, demand-side platforms (DSPs), supply-side platforms (SSPs), data management platforms (DMPs), programmatic advertising, real-time bidding (RTB), and more.

Access Management
Account-Based Marketing
Ad Tech
Agile & DevOps
Analytics and BI Platforms
App Release Orchestration
Application Performance Management
Application Security Testing
B2B Marketing Platforms
Cloud Access Security Brokers
Cloud AI Developer Services
Cloud Database Management Systems
Cloud Management Platform
Contact Center as a Service
Content Collaboration Platforms
Content Marketing Platforms
Content Services Platforms
CRM
Disaster Recovery
Ecommerce
Endpoint Security
Enterprise Firewalls
Enterprise Integration Platform as a Service
Enterprise Low-Code Application Platforms
Enterprise Video Content Management
Hosting
Hyperconverged
Hyperscaler Services
Hyperscalers
Identity Governance and Administration
Information Protection
IT Service Management Tools
Managed Network Services
Mobile Marketing Platforms
SD-WAN
Webinar & Conference
Managed Security Services
Artificial Intelligence
Other
Voice of the Customer
Product Information Management